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Experience 

Audience Development Analyst, WNET (PBS), March 2017 - Present

  • Develop audience growth strategies for four of PBS’ national series and over a dozen local programs

  • Use analytics tools to measure the effectiveness of audience growth strategies

  • Create and manage ad campaigns through Google AdWords and Facebook Ads

  • Produce social content for national premieres and web initiatives

Social Media Manager, Integramed Fertility, Jan 2017 - Present

  • Run Facebook account for a fertility clinic

  • Use social calendar to post a variety of content 5-6 times per week

  • Update and report Facebook analytics

Content Strategist, Integrity Web Agency, Aug 2016 – Dec 2016

  • Ran Integrity’s social media accounts (FB, Twitter, LinkedIn, Instagram, Google+ and Medium)

    • Used Buffer to write and schedule daily social media posts

    • Launched and manage Medium account

    • Wrote weekly blog posts focusing on client success and company insight

  • Updated and reported analytics for Regional Arts Commission’s mobile app

  • Wrote monthly blogs and control Google AdWords account for Eason Law Firm

  • Managde online customer service support for Marcal Paper

Content Strategy Intern, Integrity Web Agency, May 2016 – Aug 2016

  • Planned and executed a WordPress website redesign for a charity organization

    • Served as project manager and lead a team of five interns

  • Audited live websites to make improvement recommendations

  • Tracked and analyzed various site statistics using Google Analytics

  • Created SEO friendly content for clients

  • Wrote weekly blog posts for Integrity focusing on content strategy

Content Management Intern, Do314, Jan 2016 – May 2016

  • Created daily editorial content pieced including local guides, event how-tos and branded content

  • Assisted general manager with website management

  • Added events, venues and artists to the website weekly

  • Managed social media accounts (FB, Twitter, Instagram & Snapchat)

    • Increased Twitter and Instagram followers by %100

      • Launched Snapchat account

    • Hosted live event coverage on all social platforms on a regular basis

Marketing & Communications Intern, Center of Creative Arts (COCA), Aug 2015 – Dec 2015

  • Assisted with planning and execution of marketing and promotional events

  • Researched, created and executed targeted e-marketing materials

  • Maintained archive files of external press and COCA’s marketing and event collateral

Arts Editor, The University News, Aug 2015 – Dec 2016

  • Coordinated coverage for the Arts & Entertainment section for each weekly issue

  • Wrote one to two articles per week

  • Built pages with InDesign

 President, Be the Match on Campus, Aug 2015 – Dec 2016

  • Organized and ran 10 – 15 annual bone marrow registry drives on SLU’s campus

  • Registered over 450 people to the national bone marrow registry

Education

Saint Louis University

BA Communication, Journalism & Media, Magna Cum Laude

Film Studies minor

Courses include: Social Media as a Professional Tool, Editing, Publication Design, Contemporary Issues in Media, Journalism: Newswriting, Creative Writing, Public Relations Principles & Practices, Theory of Free Expression and Communication, Culture & Technology

Psi Theta Honor Society, Dean’s List 2013 – 2016

Skills

Content Strategy
Web Analytics
Branded Content
Paid Social
WordPress
Adobe Suite
Copy Editing (AP Style)
Quality Assurance

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