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Audience Development Analyst, WNET (PBS), March 2017 - Present

  • Develop audience growth strategies for four of PBS’ national series and over a dozen local programs

  • Use analytics tools to measure the effectiveness of multi-platform campaigns

  • Develop original, SEO-friendly web content 

  • Strategize, create, and manage ad campaigns on Facebook Ads, Google AdWords, and Roku Ads

  • Advise production units on website optimization techniques and social  media best practices

  • Produce live social coverage for company premieres and events on Facebook, Twitter, and Instagram

Social Media Manager, Integramed Fertility, Jan 2017 - Present

  • Run Facebook account for a fertility clinic

  • Use social calendar to post a variety of content 5-6 times per week

  • Update and report Facebook analytics

Content Strategist, Integrity Web Agency, Aug 2016 – Dec 2016

  • Researched and wrote blog content for clients in industries including non-profit, entertainment, health care, tourism, and technology

  • Wrote and managed company blog focusing on client success and industry insights 

  • Assisted in social media management and SEO strategies

  • Created digital measurement plans and reported analytics

  • Managed Google AdWords campaigns

Content Strategy Intern, Integrity Web Agency, May 2016 – Aug 2016

  • Planned and executed a WordPress website redesign for a charity organization

    • Served as project manager and lead a team of five interns

  • Audited live websites to make improvement recommendations

  • Tracked and analyzed various site statistics using Google Analytics

  • Created SEO friendly content for clients

  • Wrote weekly blog posts for Integrity focusing on content strategy

Content Management Intern, Do314, Jan 2016 – May 2016

  • Created daily editorial content pieced including local guides, event how-tos and branded content

  • Assisted general manager with website management

  • Added events, venues and artists to the website weekly

  • Managed social media accounts (FB, Twitter, Instagram & Snapchat)

    • Increased Twitter and Instagram followers by %100

      • Launched Snapchat account

    • Hosted live event coverage on all social platforms on a regular basis

Marketing & Communications Intern, Center of Creative Arts (COCA), Aug 2015 – Dec 2015

  • Assisted with planning and execution of marketing and promotional events

  • Researched, created and executed targeted e-marketing materials

  • Maintained archive files of external press and COCA’s marketing and event collateral

Arts Editor, The University News, Aug 2015 – Dec 2016

  • Planned and coordinated coverage for Arts & Entertainment section

  • Worked and collaborated with staff writers, assigned and copy edited all section stories 

  • Researched and wrote 1-2 stories per week 

  • Conducted in-person, phone, and email interviews with musicians, artists, and entertainment insiders

  • Designed A&E section layout

 President, Be the Match on Campus, Aug 2015 – Dec 2016

  • Organized and ran 10 – 15 annual bone marrow registry drives on SLU’s campus

  • Registered over 450 people to the national bone marrow registry


Saint Louis University

BA Communication, Journalism & Media, Magna Cum Laude

Film Studies minor

Courses include: Social Media as a Professional Tool, Editing, Publication Design, Contemporary Issues in Media, Journalism: Newswriting, Creative Writing, Public Relations Principles & Practices, Theory of Free Expression and Communication, Culture & Technology

Psi Theta Honor Society, Dean’s List 2013 – 2016


Content Strategy
Web Analytics
Branded Content
Paid Social
Adobe Suite
Copy Editing (AP Style)
Quality Assurance

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